Key Features — Performance Marketing

At Famefoot, we believe marketing should perform — not just promote. Our Performance Marketing services combine creativity, data and technology to drive measurable business growth across Google, Meta, YouTube and remarketing. Led by Ayush Gupta in Janakpuri, New Delhi.
Google Ads — Search & Display

We build intent-driven Google Search and Display campaigns, combining keyword strategy, high-converting creatives and bid optimisation to attract customers who are actively searching and ready to convert.

Meta & Instagram Advertising

Targeted Meta campaigns designed to move audiences through the funnel — from awareness to purchase — using creative formats, dynamic product ads and audience layering to drive measurable sales and leads.

YouTube & Video Ads

Story-led video campaigns for YouTube and short-form placements that combine viewable reach with action-driven CTAs to generate awareness, clicks and high-intent traffic for conversion-focused landing experiences.

Remarketing & Retargeting

Smart remarketing funnels reconnect past visitors with personalised creatives and offers — reducing friction, improving conversion rates and increasing lifetime value by turning interest into repeat purchases.

Landing Page Optimization

Conversion-focused landing page design and iterative A/B testing to remove conversion blockers, shorten user journeys and maximise the return on ad spend for every campaign we run.

Performance Analytics & Reporting

Transparent dashboards, event tracking and attribution reporting that show exactly which channels, creatives and audiences drive revenue — enabling informed, data-led optimisation and accountable results.

Benefits — Why Choose Famefoot

Result-focused performance marketing that prioritises measurable ROI, clear reporting and founder-led strategy — built to scale from startups to large enterprises.
ROI-Focused Approach

Every tactic is selected to deliver measurable conversions — from cost-per-acquisition to lifetime value — so your marketing budget translates directly into business outcomes, not just vanity metrics.

Returns
Data + Creativity

We combine creative storytelling with precise audience signals so ads are both compelling and optimised, ensuring that the right message reaches the right person at the right time.

Balanced
Transparent Reporting

Real-time dashboards and monthly executive reports make performance accountable and understandable — so you always know which channels move revenue and where to invest next.

Clarity
Cross-Platform Expertise

We architect campaigns across Google, Meta, LinkedIn and YouTube with consistent measurement, ensuring multi-channel strategies that harmonise for efficient conversion growth.

Reach
Founder-Led Strategy

Ayush Gupta personally reviews campaign direction and KPIs, offering hands-on strategic oversight that accelerates results and aligns campaign outcomes to business goals.

Guidance
Affordable & Scalable

Flexible packages designed for startups through enterprise—scalable media plans, clear benchmarks and cost controls so performance grows with your business without surprise spend.

Scale

Process — How We Work

A practical, repeatable framework focused on speed-to-insight and continuous improvement — from discovery to optimization and scaled growth.
01 — Understand

We audit current funnels, map audiences and define revenue-focused KPIs. This discovery phase clarifies target customer behaviours, conversion barriers and budget levers that shape the campaign plan.

02 — Strategize

We design a data-backed strategy: channel mix, creative brief, bidding rules and tracking architecture to ensure campaigns are measurable and optimised for conversions from day one.

03 — Execute

Campaign setup, creative production and audience deployment across platforms. We deploy experiments, build remarketing funnels and launch with clear test hypotheses and measurable goals.

04 — Monitor

Continuous monitoring with daily checks on bids, placements and creative performance. We catch negative trends early and reallocate budget to the highest-performing tactics.

05 — Optimize

A/B tests, landing page tweaks and audience refinement sharpen conversion rates. Optimization is iterative — every winning insight informs the next test to boost ROI steadily.

06 — Scale & Report

We scale successful campaigns, refine attribution models and deliver clear reports showing revenue impact, cost per acquisition and recommendations for sustained growth.

Case Studies — Client Success Highlights

Selected Performance Marketing campaigns where data-led creative and optimisation produced measurable revenue, leads and scalable growth.
4.5X RevenueE-commerce Growth
Apparel Growth — Delhi

Famefoot increased an apparel brand’s online revenue 4.5x in 45 days by combining targeted Search and Meta campaigns with rapid landing page optimisations and remarketing funnels that reduced cart abandonment.

1,800+ LeadsLead Gen
Real Estate Lead Drive

Generated over 1,800 qualified enquiries for a developer while achieving a cost-per-lead 32% below industry averages via tailored funnels, price-intent audiences and conversion-optimised forms.

280% Demo LiftB2B SaaS
LinkedIn B2B Strategy

A targeted LinkedIn campaign for a SaaS client increased demo bookings by 280% in three months through sponsored content, lead gen forms and nurture sequences aligned with the product cycle.

1.2M ViewsYouTube
Edtech Video Campaign

Delivered 1.2 million targeted video views with a 3.7% CTR for an edtech brand, pairing story-driven creative with precise audience segmentation and conversion-focused post-click experiences.

CPL ReducedFintech
Fintech Customer Acquisition

For a fintech client we reduced cost-per-lead by optimising onboarding flows and using lookalike audiences on Meta combined with in-app conversion tracking for cleaner attribution and better ROI.

Repeat PurchasesD2C
D2C Loyalty Lift

Implemented behaviour-based remarketing and email sequences that increased repeat purchase rates, improving overall ROAS by aligning creative offers with customer lifecycle segments.

CTR +45%Creative Test
Creative Optimization Tests

A/B testing of creatives across platforms improved click-through rates by 45% for a retail client, allowing scale-up of winning creatives and more efficient media spend allocation.

Conversion LiftSaaS Funnel
Funnel Optimisation for SaaS

Redesigned trial-to-paid funnels and tightened targeting to increase paid conversions, reducing churn risk by aligning messaging across the ad, landing page and onboarding touchpoints.

Testimonials — Social Proof

What clients say about our Performance Marketing work — real outcomes, clear reporting and campaigns that scale.
Ritika Arora — Fashion Brand Owner

“Our ROI tripled within two months of working with Famefoot. Their Performance Marketing focus meant every rupee was measured and optimised — real growth, not guesswork.”

Amit Bansal — Tech Founder

“They delivered consistent high-quality leads and clear reporting. The Performance Marketing roadmap was pragmatic and scaled as our product-market fit improved.”

Neha Kapoor — Marketing Director

“Famefoot helped us scale ad spend efficiently with better conversion rates. The blend of creative and analytics made the difference in our monthly results.”

Sahil Mehta — Real Estate Partner

“We received more qualified leads than any previous agency. Transparent dashboards and regular strategy calls kept everyone aligned on conversion goals.”

Kavita Sharma — Ecommerce Manager

“Their creative and targeting work perfectly together — true Performance Marketing expertise that turned impressions into purchases and scaled our revenue.”

Arun Gupta — Franchise Owner

“They’re reliable, data-driven, and honest. Famefoot became our long-term growth partner and consistently improved our marketing ROI.”

Frequently Asked Questions (FAQs)

Answers to common questions about Performance Marketing, campaign setup, budgets and measurement at Famefoot.
What is Performance Marketing?

Performance Marketing is a results-driven approach where you pay for measurable outcomes — clicks, leads or sales — with campaigns optimised continuously to improve conversion metrics and return on ad spend.

Which platforms do you manage?

We manage Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube and programmatic channels — selecting the platform mix based on audience intent, budget and conversion objectives.

How is Famefoot different from other agencies?

We combine creative storytelling with analytics and put founder-led strategy at the centre. That means practical tests, transparent reporting and hands-on oversight to turn clicks into business outcomes.

How soon will I see results?

Many clients see measurable improvements within 3–6 weeks — initial signal-building and low-hanging optimisation often deliver early wins while longer-term scaling drives sustained ROI.

Can small businesses use Performance Marketing?

Absolutely. We design flexible packages and scaled experiments so small businesses can test what works without large upfront spends, then scale campaigns once positive unit economics are proven.

Do you provide regular reports?

Yes — we deliver real-time dashboards and monthly executive reports tracking traffic, conversions, CPL, ROAS and recommendations so you always know campaign performance and next steps.

What budget do I need to start?

Budgets depend on goals and competition; we recommend an initial test budget sized to gather statistically significant data within a 3–6 week window. We’ll propose a tailored plan after an initial audit.

Where can I learn more about related services?

See our integrated digital offerings on the Public Relations Services page for adjacent services. For industry best-practice guidelines we also reference resources such as PRSA.