Key Features — Radio Advertising

Creative audio campaigns — jingles, voice ads and strategic FM buys designed to capture attention and drive measurable responses.
Creative Scriptwriting

Short, memorable scripts written to land a message in the first few seconds—designed with recall, clarity and a single call-to-action for the listener.

Jingle Production

Craft catchy, brandable jingles that become earworms—original compositions and arrangements that increase brand recall across repeated plays.

Voiceover & Sound Design

Professional voice artists, layered sound design and sonic branding that match your tone—ensuring ads feel polished and persuasive on every station.

Regional & National Campaigns

Plan and execute city-level or national schedules across Radio Mirchi, Red FM, BIG FM and All India Radio with regionally tuned creative where needed.

Radio + Digital Combos

Extend broadcast with audio cuts for Spotify, Gaana and YouTube—creating multi-touch campaigns that convert linear reach into measurable digital actions.

Performance Tracking

Receive listener reach, spot frequency and response reports; measure call-ins, microsite visits or promo redemptions to quantify campaign ROI.

Benefits — Why Brands Choose Famefoot for Radio

Radio delivers emotional, local and high-frequency reach—perfect for quick awareness, promotions and building everyday brand familiarity.
Emotional Connection

Voice and music cut through the noise—building trust and relatability quickly, especially during commutes and routine listening moments.

Relate
Affordable Reach

Radio offers high daily reach at lower production and media costs compared with video—ideal for fast campaigns and tight budgets.

Value
Local Language Targeting

Deliver messages in regional languages and dialects to strengthen relevance and immediacy among local communities and buyers.

Local
Multi-Station Planning

Coordinate multi-station buys for frequency and market dominance—one strategy across FM networks to ensure consistent reach during peak hours.

Reach
Creative That Converts

Our creative focuses on a single measurable outcome—calls, store visits or microsite actions—so each spot is accountable to business goals.

Action
Founder-Led Creativity

Ayush Gupta reviews concepts and voice choices to balance creativity with brand strategy—ensuring ads are both memorable and on-message.

Guided

Process — How We Build Radio Campaigns

A practical six-step workflow from briefing to sustained monitoring—built for fast activation and measurable results.
Briefing

We begin with a concise brief to understand goals, target listeners, call-to-action and success metrics—this shapes the creative and media plan.

Script

Write short, punchy scripts with tight hooks—every line is tested for clarity and recall so the message lands in low-attention environments.

Voice & Sound

Record with professional voice artists and produce musical jingles or sound beds—mixing to broadcast standards for consistent quality across stations.

Broadcast

Book FM slots—prime-time, drive-time and regional schedules—ensuring the ad appears when listeners are most receptive to your message.

Track

Monitor reach, frequency and listener responses—track calls, promo codes and site visits to evaluate campaign effectiveness in near real-time.

Refine

Use performance data to refine scripts, adjust station mixes and improve frequency—iterating quickly to increase response and lower cost-per-action.

Case Studies / Client Success Highlights

Campaigns where radio storytelling delivered measurable business outcomes—store visits, bookings, awareness and community reach.
+45%Sales Lift
Retail Chain Launch

A catchy jingle and high-frequency Mirchi spots in Delhi produced a 45% sales increase in two weeks, driving in-store traffic and coupon redemptions.

1,200+Test Drives
Automobile Promo

A citywide "Drive with Deals" radio campaign across six cities generated 1,200+ test drive bookings through targeted drive-time airing and local dealer promos.

+70%Weekend Traffic
Restaurant Awareness

A humorous series of voice ads for a café chain boosted weekend visits by 70% after focused prime-time rotation and on-air voucher codes.

10M+Listeners
CSR Awareness Campaign

A public-awareness ad for a government initiative aired via All India Radio and regional FM, reaching 10M+ listeners and driving community registrations.

Digital LiftAudio Extension
Radio + Spotify Extension

Combining FM spots with Spotify pre-rolls and YouTube audio cuts produced a measurable uplift in online searches and promo code redemptions.

RapidResponse
Crisis Messaging

During a local supply issue, targeted radio advisories and on-air Q&A helped manage customer expectation and reduced inbound calls by 40%.

RegionalPenetration
Local Market Activation

Regional-language spots and local presenter endorsements increased brand recall in tier-2 markets and improved store visits for a retail client.

Promo SuccessEvent
Festival Promo Campaign

A seasonal festival campaign tied to on-air contests and partner promos drove measurable footfalls and social engagement for a consumer brand.

Testimonials / Social Proof

What clients say about Famefoot’s radio campaigns, production quality and business impact.
Ritika Arora — Retail Business Owner

“Our jingle became a city favourite—customers still hum it in-store. Famefoot nailed tone and timing.”

Karan Mehta — Automobile Dealer

“The radio campaign delivered direct bookings—well-written copy and smart prime-time buys made the difference.”

Neha Kapoor — PR Manager

“They understand radio nuance—script, voice and sound design were top-quality and on-brand.”

Pooja Malhotra — FMCG Executive

“Affordable and effective—Famefoot turned limited budget into significant reach and action.”

Vivek Jain — Café Owner

“Our weekend rush multiplied after the radio spots—creative that actually drives visits.”

Amit Sharma — Corporate Client

“Production standards are excellent; the team is responsive and strategic throughout.”

Frequently Asked Questions (FAQs)

Answers to common questions about radio production, stations, budgets and measurement for a successful FM campaign.
Which radio stations do you advertise on?

We work with Radio Mirchi, Red FM, Big FM, Fever FM and All India Radio, plus many regional networks—selecting stations by audience fit and market goals.

Can you help with scriptwriting and voiceovers?

Yes—our team writes scripts, casts voice talent and produces final spots, including music beds, SFX and mastering for broadcast standards.

What’s the minimum campaign budget?

Budgets vary by city and station; campaigns can start from approximately ₹25,000 for short local runs—scaling up for multi-city or prime-time buys.

How do I choose the best station for my audience?

We analyse station demographics, time-slot profiles and listener behaviour to recommend where your message will reach the right listeners most cost-effectively.

Can I advertise on regional language stations?

Absolutely—our creative team produces regionally localised spots in Hindi, Tamil, Marathi, Bengali and other languages to increase relevance and response.

Can my radio ad also run on digital audio platforms?

Yes—we repurpose audio for Spotify, Gaana, JioSaavn and YouTube audio, enabling cross-platform reach and easy attribution for listener actions.

How do you measure radio campaign results?

We track spot frequency, reach estimates and response metrics (calls, coupon redemptions, microsite visits) and combine them with digital signals when applicable.

How do I get started and where can I learn more?

Contact Famefoot for a tailored media plan; view related services on our Public Relations Services page. For industry guidance we reference bodies like PRSA.