Key Features — Sponsorships & Brand Partnerships

Strategic sponsorships and partnerships that combine creative campaign thinking with measurable activation and long-term brand value.
Event Sponsorships

We match brands with high-visibility events and expos, securing category-appropriate placements and activation rights that increase presence among target audiences and trade attendees.

Co-Branding Campaigns

Design collaborative campaigns with complementary partners that combine audiences, creative assets and distribution channels to amplify reach and share marketing costs effectively.

Media & Broadcast Partnerships

Negotiate and execute media tie-ups with TV, digital and OTT platforms—creating integrated visibility plans that deliver storytelling opportunities and mass impressions for your brand.

Corporate Tie-Ups

Forge B2B alliances and corporate partnerships that unlock distribution channels, employee benefits and joint propositions that strengthen both partners' business cases.

Influencer & Brand Collaborations

Craft influencer-led brand collaborations and cross-promotions that combine authentic storytelling with measurable influencer reach to create culturally relevant activations.

Sponsorship Management

Manage contracts, deliverables, activations and post-campaign reporting end-to-end, ensuring partner obligations are met and outcomes are tracked against agreed KPIs.

Benefits — Why Businesses Partner with Famefoot

Partnerships that drive visibility, credibility and measurable outcomes — executed with strategic intent and creative craft.
Strategic Collaborations

We build partnerships to meet clear marketing and business goals, ensuring each collaboration has defined audience targets, KPIs and activation plans aligned to growth objectives.

Focus
Trusted Network

Our relationships with event organisers, media houses and brand teams open doors to premium opportunities that would otherwise be difficult to access for most brands.

Access
Creative Campaign Design

We design co-branded creative and activation mechanics that look attractive and perform — ensuring the partnership experience is valuable for both brands and audiences.

Creative
Measurable Impact

We track visibility, engagement and ROI through agreed KPIs so every sponsorship delivers measurable business outcomes instead of vague brand exposure metrics.

Measurement
Nationwide Reach

Whether local activations or national tie-ups, we manage multi-city collaborations and scale campaigns across regions while keeping the message locally relevant.

Scale
Founder-Led Strategy

Ayush Gupta provides hands-on strategic direction to ensure each partnership aligns with your brand values and avoids opportunistic tie-ups that deliver little long-term value.

Leadership

Process — Our Sponsorship & Partnership Framework

A structured five-step workflow from opportunity identification to activation and measurement, designed for clear outcomes and low friction execution.
Identify

We map sponsorship and partnership opportunities that align with your audience, values and commercial goals—creating a prioritized shortlist with projected impact estimates.

Research

Deep-dive diligence examines partner audiences, contractual norms and activation potential—ensuring any recommended partnership is a strategic fit rather than a speculative logo placement.

Connect

We initiate outreach, manage negotiations and frame commercial terms that are fair and transparent—protecting your brand while maximising activation value and deliverables.

Activate

Execute creative campaigns, on-site activations and digital tie-ups—coordinating production, timelines and partner responsibilities to deliver a seamless collaboration experience.

Measure

We measure impressions, engagement and commercial outcomes, producing a post-activation report with insights, optimisation suggestions and recommendations for future collaborations.

Optimize & Scale

Based on learnings, we scale successful formats, refine creative mechanics and pursue new partner opportunities to compound impact across future campaigns.

Case Studies / Client Success Highlights

Selected partnerships and sponsorships where strategic collaboration delivered measurable brand lift, engagement and commercial value.
2.5M+ Impr.Sports
Sports Sponsorship — Regional League

We connected a sportswear startup with a regional cricket league, delivering over 2.5 million brand impressions and a 40% uplift in sales through match-day activations and digital content.

1.8M Eng.Co-Brand
Co-Branding Campaign — Beverage + Event

Created a co-branded campaign between a beverage brand and a lifestyle influencer event that generated 1.8 million digital engagements and drove product trial opportunities on-site.

+75% RecallTech Expo
Event Sponsorship — Tech Expo

Secured title sponsorship for a SaaS company at a Delhi tech expo, producing a 75% uplift in unaided brand recall among attendees through experiential activations and panels.

National ReachMedia
Media Partnership — OTT Integration

Arranged a media tie-up for a fashion brand with a leading OTT show, expanding visibility nationwide and creating bespoke branded content that resonated with the target demographic.

Retail LiftProduct Collab
Retail Co-Launch

Executed a co-launch for two complementary brands, combining in-store activations and shared digital promotion that drove repeat purchase intent and cross-sell conversions.

Panel BookingsThought Leadership
Thought Leadership Partnership

Facilitated a partnership placing a CEO as a recurring panelist across industry events, increasing sector credibility and inbound partnership enquiries for the company.

Social LiftInfluencer Collab
Influencer & Brand Collab

Designed an influencer-led collaboration that combined product demos and live activations, amplifying social reach and producing a sustained spike in website traffic.

Partnership ROICorporate Tie-Up
Corporate Alliance

Built a corporate tie-up that unlocked new distribution channels and employee benefit cross-sells, delivering measurable revenue from partner referrals over the following quarter.

Testimonials / Social Proof

Client voices on the strategic value, execution quality and measurable outcomes delivered by Famefoot's sponsorship and partnership work.
Ritika Arora — Brand Director

“Our sponsorship handled by Famefoot gave us massive exposure and real ROI. The team negotiated well and executed a smooth activation that delivered measurable results.”

Amit Sharma — Event Organizer

“They managed the entire partnership end-to-end — creative, negotiations and media. Their process reduced friction and made the collaboration genuinely valuable for attendees and sponsors.”

Neha Kapoor — FMCG Head

“Our co-branding campaign was creative and highly relevant; the engagement metrics were strong and the team’s coordination made everything easy for us.”

Pooja Malhotra — PR Executive

“Famefoot secured fitting sponsors for our CSR event and handled contracts and activations professionally. Their attention to detail stood out throughout the process.”

Karan Mehta — Startup Founder

“The partnerships they introduced were strategic and ROI-focused. We gained visibility and business leads from partners that matched our growth stage.”

Simran Kaur — Marketing Consultant

“Their approach is transparent and creative — I appreciated the clear measurement plan and the way they protected brand integrity during negotiations.”

Frequently Asked Questions (FAQs)

Answers to common questions about sponsorship planning, partner selection, legalities and measurement so you can assess fit and opportunity quickly.
What are Sponsorships & Brand Partnerships?

They are collaborative agreements between brands and events or other brands designed to promote products, co-create content, or share audiences to achieve mutual commercial and marketing goals.

What industries do you work with?

We work across FMCG, tech, sports, lifestyle, real estate, media and startup sectors—tailoring partnership mechanics to industry norms and audience behaviours for each vertical.

Can Famefoot find sponsors for events?

Yes—whether you are an event organiser or a brand seeking sponsorship, we identify and negotiate appropriate sponsors, handle contracts and coordinate activations for smooth delivery.

Do you handle the legal and financial agreements?

Absolutely. We draft and manage commercial terms, deliverables and compliance obligations, working with legal and finance teams to protect both parties while maintaining clarity on performance metrics.

How do you measure partnership success?

We track impressions, engagement, leads and direct commercial outcomes. Our post-activation reporting ties sponsorship activity to KPIs so you can see the partnership’s tangible business contribution.

Can small businesses collaborate through Famefoot?

Yes—startups and SMEs can access local and national partnership opportunities. We craft scaled activation plans that fit smaller budgets while delivering demonstrable impact.

How long does it take to set up a partnership?

Timelines vary—small local tie-ups can be agreed in weeks, while major sponsorship deals with activation planning typically require 6–12 weeks for negotiation, creative planning and logistics.

Where can I learn more or begin a conversation?

Explore our related services on the Digital Marketing Services page. For industry guidance we reference best practice sources like PRSA. Contact hello@famefoot.com to start a briefing.