Key Features — Media Relations

Journalist-first outreach and storycraft that secures coverage, shapes narratives and builds lasting newsroom relationships.
Journalist Outreach & Engagement

We build targeted relationships with top editors and reporters, understanding beats and deadlines so your pitches arrive with relevance, timing and credibility.

Story Ideation & Media Pitching

We develop creative, newsworthy angles tailored to each outlet — packaging data, quotes and assets to make it simple for journalists to say yes to coverage.

Press Event Coordination

From press meets to product launches, we manage invites, briefing notes and on-site coordination so events convert into quality stories rather than just attendance numbers.

Media Monitoring & Reporting

We track mentions, measure reach and evaluate sentiment across print, online and broadcast channels — delivering clear reports that show PR ROI and narrative traction.

Regional & National Coverage

We plan multi-tiered outreach to city, industry and national outlets, ensuring your story is amplified where it matters — from local audiences to national decision-makers.

Influencer & Digital PR Integration

We blend traditional media with content creators and digital platforms, creating multi-format campaigns that increase reach and drive measurable engagement.

Benefits — Why Brands Trust Famefoot

Media-first strategies that produce meaningful coverage, strengthen credibility, and support business objectives.
Strong Journalist Network

Our relationships with national, regional and sector-specific journalists open doors faster — helping your story reach the right desks at the right moment.

Access
Personalized Approach

We craft purposeful outreach tailored to each journalist. No mass mailouts—each pitch is personalised, relevant and respectful of newsroom priorities.

Precision
Newsworthy Storytelling

We turn product updates, partnerships and data into compelling narratives that editors want to publish, increasing the likelihood of feature coverage and interviews.

Headline
PAN-India Media Coverage

From Delhi to Mumbai and Bengaluru, we ensure your story travels across markets with culturally-sensitive angles that resonate locally while maintaining national consistency.

Scale
Founder-Led Expertise

Ayush Gupta’s hands-on guidance ensures strategic oversight and editorial quality, making campaigns more effective and tightly aligned to business goals.

Leadership
Measurement & ROI

We provide clear coverage metrics, reach estimates and qualitative insight so you can see how media coverage contributes to reputation and commercial objectives.

Measured

Process — Our Media Relations Workflow

A journalist-aware, outcomes-driven process from research to reporting and continual improvement.
Research

We map target outlets, journalist beats and influencer ecosystems, mining past coverage and signals to discover the best-fit contacts and story windows for your brand.

Plan

We create a customised media calendar and outreach plan with priority hooks, spokesperson readiness and editorial timing designed to increase hit rates.

Pitch

We craft concise, journalist-friendly pitches and tailor assets (quotes, data, images) so editors have everything they need to run the story quickly and accurately.

Publish

We secure placements, interviews and mentions across print, digital and broadcast channels and coordinate follow-ups to maximise pick-up and syndication potential.

Track

We monitor coverage volume, sentiment and reach, compiling actionable reports that show what worked and where to focus future outreach for better results.

Evaluate & Iterate

We review campaign learnings with your team, refine angle strategies and scale successful formats — continuously improving media traction and editorial relationships.

Case Studies — Media Wins & Client Impact

Selected media relations successes that demonstrate reach, resonance and tangible outcomes for clients.
15+ HitsStartup Coverage
Startup Brand Coverage

Famefoot secured national coverage for a Delhi startup in 15+ publications, combining tailored pitches and founder prep to generate strong lead and investor signals.

20+ StoriesEvent PR
Event Press Coordination

Organised a corporate launch press meet in Gurgaon that resulted in live media presence and more than 20 online stories across local and national outlets.

6 FeaturesThought Leadership
Thought Leadership Articles

Positioned a founder as an expert with six editorial features and three opinion pieces, creating sustained visibility in sector publications and trade journals.

50+ ContactsNetwork Growth
Media Network Expansion

Built an ongoing relationship program connecting a client to over 50 active journalists and editors, improving pitch responsiveness and follow-up opportunities.

TV SegmentBroadcast Win
Broadcast Feature Placement

Secured a live TV segment for a client during a product launch, delivering immediate national visibility and strong social amplification within 24 hours.

SyndicationContent Spread
Syndicated Coverage Program

Created a syndication approach for a client’s feature stories, extending reach across top-tier portals and increasing cumulative readership month-on-month.

Local LiftCity Rollout
Regional Launch Campaign

Ran a city-level PR push for a retail rollout that drove local footfall and attracted regional press, boosting store visits and community interest.

Influencer TieIntegrated PR
Influencer & Editorial Blend

Combined editorial placement with creator collaborations to amplify a lifestyle brand’s seasonal launch, producing both earned and owned content streams.

Testimonials — Client Feedback

What clients say about Famefoot’s Media Relations expertise and the editorial outcomes achieved.
Manish Khanna — Retail Brand Director

“Our story reached national newspapers within days — Famefoot’s network and journalist understanding are unmatched. Their media relations work is business-critical.”

Sanya Mehra — PR Manager

“They understand editors, deadlines and the right angle to pitch. The Famefoot approach made our campaigns far more effective and less time-consuming.”

Tushar Bhatia — Startup Founder

“Famefoot earned organic media attention that boosted investor confidence and brand credibility — exactly what we needed during fundraising.”

Divya Kapoor — Corporate Client

“Simple, effective, and always reliable — Famefoot handled our press coordination with professionalism and strong editorial outcomes.”

Ankit Jain — FMCG Entrepreneur

“Their team creates stories editors want to publish. We saw increased product visibility and customer interest after their campaign.”

Nisha Arora — Lifestyle Blogger

“I was featured in two leading magazines thanks to Famefoot’s strategy — they know how to place lifestyle stories where they matter.”

Frequently Asked Questions (FAQs)

Common questions about Media Relations and how Famefoot builds editorial momentum for brands.
What is Media Relations in PR?

It’s the process of building and managing relationships with journalists, editors and outlets to secure positive, accurate coverage that supports your business goals.

How does Famefoot help brands with media coverage?

We identify the right publications, craft targeted story angles and pitch with journalist-specific context, increasing the chances of feature placement and quality mentions.

Do you handle both online and print media?

Yes — we secure coverage across newspapers, magazines, online portals and TV. Our outreach approach is adapted to each format and editorial workflow.

Can startups also use your Media Relations services?

Absolutely. Startups benefit from early visibility; we help craft founder narratives, product stories and investor-focused angles to attract attention and credibility.

How do you measure PR results?

We report on coverage volume, audience reach, sentiment and qualitative outcomes — demonstrating how media exposure translates into awareness and stakeholder engagement.

What kind of businesses do you serve?

We work with startups, corporates and public figures across sectors including retail, tech, FMCG, finance and lifestyle — tailoring strategies to industry nuances.

How much does Media Relations cost?

Costs depend on scope — one-off press pushes are priced differently from retained media programs. We tailor packages by deliverables, targets and geographic coverage; request a proposal for exact pricing.

Do you manage crisis media situations?

Yes. We provide rapid-response counsel and controlled outreach to manage sensitive stories. Learn more about our related services on our Public Relations Services page and consult best practices via PRSA.